Passion & Fashion Busan — aka the 2024 International Shoes, Textiles, and Fashion Expo — gets underway from October 31 to November 2 at BEXCO Exhibition Hall 1.
With the theme “Fusion Motivation for Expansion,” the event brings together 363 domestic and international companies across 389 booths, aiming to integrate various lifestyle and entertainment aspects into a fashion-forward experience.
The expo will feature distinct zones, including STYLE, LIFE, SMART, and HUMAN/FUTURE sections, each showcasing street fashion, eco-friendly products, and digital innovations in fashion.
Prominent brands such as Filuminate will host interactive events, and local coffee brands will join the mix, pioneering Korea’s first fashion-and-coffee collaboration.
Treksta will debut its hands-free shoe line, while Christine Company introduces its AI-powered shoe manufacturing platform.
The Global Business Fair will connect 240 buyers from major names like SSG.COM and Nike Vietnam, promoting international business partnerships.
Alongside, visitors can attend industry seminars, influencer discussions, and participate in the “Human Future Award” competition.
The expo opens with an official ceremony on October 31, featuring industry leaders and an exclusive exhibition tour, setting the stage for Busan’s dynamic fusion fashion festival.
Event Information
Period: October 31-November 2, 2024
Venue: BEXCO
Hours: 10 a.m. – 5 p.m.
Free admission
Hosted by: Busan Metropolitan City
Website: pfb.co.kr
