The “2025 Seollal B-Beauty Day” will be held today from 10:30 a.m. to 4:30 p.m. at the City Hall’s first-floor lobby.
The event aims to promote local cosmetic brands by offering up to 70% discounts on skincare, makeup, and body care products from 24 Busan-based beauty companies.
Launched in 2019, B-Beauty Day serves as a major platform to increase brand awareness and sales opportunities for the local cosmetics industry.
The event is hosted by Busan City in collaboration with Busan Techno Park and the Busan Cosmetics Industry Association.
In addition to product displays and sales, the event will feature interactive experiences, including a sweepstakes for customers who spend over 10,000 won, with winners receiving premium Busan cosmetics.
The first 100 attendees will also have the opportunity to create personalized perfumes based on their MBTI personality type.
More details about the event can be found on the Busan City website.
