The 2025 Busan Brand Festa in collaboration with CBS Busan and the Co-Prosperity Committee, will take place from Friday, July 25 to Sunday, July 27 at BEXCO Exhibition Center 1, Hall 2.
Now in its 7th year, the Busan Brand Festa is a large-scale consumer event that promotes and supports sales of outstanding products from local small and medium-sized enterprises (SMEs) and small business owners.
The festival aims to raise brand awareness, open new sales channels, and connect citizens with hidden gem businesses in the region.
This year’s event will be held in conjunction with the Co-Prosperity Fair, offering expanded business opportunities for participating local companies.
Event Overview
Date: July 25 (Fri) – July 27 (Sun), 2025
Venue: BEXCO Exhibition Center 1, Hall 2
Scale: 151 companies / 162 booths
1:1 consultations: 61 large corporations, 36 public institutions, 177 SMEs
Showcasing Busan’s Best Brands, Tech, and Creators
Over 150 leading regional companies and creators will take part, showcasing Busan’s finest products and technology. Highlights include:
‘Daesun’, a traditional liquor company with a 90-year legacy
‘Jeongseong Sundae’, known for its rich Korean sausage stew
‘The Reasonable Liquor Shop’, Busan’s first boutique traditional liquor store
‘Café 385’, an oceanview café representing Busan’s emotional charm
‘Gijang Distribution’, which sells specialty seaweed and kelp from Gijang
Popular local creators are also participating:
‘Bybee’, a honey brand run by YouTuber PpeungTV (1M+ subscribers)
‘Suolly’, a water leisure goods brand created by Valley Explorer Gae-Gol-Gae-Gol, a travel content creator
Joint pavilions will also be operated by:
Dongbaek Sanghoe, a Busan local products store
Big Shop, a Busan city brand select shop
Busan Small Business Support Center, Social Economy Support Center, Tourism Business Support Center, and more
Mascot booths: featuring Bugi, the city communication mascot, and Dori & Bori, the Busan official fish mascots
Packed with Promotions, Events, and Hands-on Fun
Visitors can explore a wide variety of product categories, including:
Food & Desserts, Beauty & Fashion, Health, Living & Interior, Leisure & Tourism, Technology & Services
A flea market will also be available for shoppers.
Special experiences include:
Live drawing show by MindC, the artist of hit webtoon Will You Marry Me (July 26)
Fan merchandise giveaways in collaboration with foodie YouTuber Churupkyun
Cash coupon events, VIP reward promotions, and booth-specific prize giveaways
Admission is free, and full event details are available at the official website (www.bbf.show).
