Whether you’re a fashion enthusiast, a streetwear collector, or just looking for the perfect souvenir, Seoul offers a wide range of shopping experiences.
From sprawling underground malls to trendy boutique streets, the city blends traditional charm with modern retail flair.
Here are five great places to shop in Seoul.
Myeongdong – Beauty, Fashion, and Street Snacks
Myeongdong remains one of Seoul’s most iconic shopping areas, particularly for cosmetics and skincare. International brands sit alongside Korea’s own powerhouses like Innisfree, Olive Young, and Laneige. Fashion stores, shoe outlets, and accessories shops line the streets. It’s also a great place to snack on hotteok, tteokbokki, and grilled lobster skewers between shopping sprees.
Dongdaemun Design Plaza (DDP) & Shopping Complex – Night Shopping Capital
Dongdaemun isn’t just a fashion district—it’s a full-scale experience. Wholesale and retail malls like Doota, Migliore, and apM are open late into the night, catering to buyers and fashion lovers alike. While you’re there, take a walk around the DDP, a futuristic landmark that frequently hosts exhibitions and cultural events.
Garosugil – Stylish Boutiques and Designer Finds
Located in the upscale district of Sinsa-dong, Garosugil is known for its tree-lined streets and fashionable flair. Trendy independent boutiques, designer concept stores, and modern cafés dominate the scene. It’s ideal for those looking for curated fashion, contemporary art-inspired shops, and lifestyle products in a relaxed, elegant setting.
Namdaemun Market – Bargains and Traditional Goods
Namdaemun is Seoul’s oldest and largest traditional market, where you can find everything from clothes and household items to children’s toys and traditional crafts. It’s a great spot for souvenir shopping, with stalls selling Korean ginseng, kitchenware, and embroidered fabrics. Bargaining is welcome, and the market is bustling day and night.
Hongdae – Youth Fashion and Indie Streetwear
Popular with university students and trendsetters, the Hongdae area is known for affordable fashion, handmade accessories, and quirky items you won’t find elsewhere. Independent designers showcase unique pieces, and secondhand shops offer vintage deals. With street performances and a creative vibe, Hongdae is ideal for younger shoppers or those seeking more expressive fashion.
From traditional markets to trendsetting neighborhoods, Seoul caters to every kind of shopper.
No matter where you go, expect friendly service, cutting-edge design, and plenty of cafés to rest your feet in between purchases.
